Matthew Van Der Tuyn

Matthew Van Der Tuyn (’12) works as an experience designer in the Center for Healthcare Innovation at the University of the Pennsylvania Health System. The DSI program has organized several projects in partnership with Penn, and these opportunities allowed Matthew to refine his user experience design skills while also building a strong relationship with the partner that ultimately led to his employment with the Center for Healthcare Innovation.

Matthew describes his approach working in this context:

I think of my work not in the traditional and common recognition of design, the design of things, products, and information, but rather in 3 specific values: 1) Re-imagination: the ability to observe and re-articulate whole systems so they may be re-imagined and ultimately redesigned; 2) Acceleration: the ability to make, sometimes abstract, ideas more tangible so they can be rapidly tested in context and their value measured before any real investment is made; and 3) Transformation: the ability to strategize the implementation and scale of validated concepts into viable, feasible, and desirable products and services.

Working within a large academic health system, the University of Pennsylvania Health System, I currently utilize this design process to re-imagine and improve current care delivery models as well as test new strategies to address the challenges to be faced by accountable care organizations.

I have lead initiatives that focused mainly on 3 areas.

Co-designing the patient experience to improve communication between patients and care team members about current and desired interactions while engaging in care and co-designing new and improved health care services.

Re-imagining clinical practice to develop new systems that enhance current standards of care, drive healthy behavior, and ultimately improve quality metrics such as reducing hospital readmissions and increased patient adherence to the plan of care.

Building a capacity for innovation by working with frontline staff, service management, and health system leadership to not only address local issues but also build an awareness, motivation, and ability to execute improvement initiatives utilizing design principles and approach.

Read Matthew’s thesis project “Designing Conversations”: