Strategic Design Innovation, Design Ethnography, Experience Design
Matthew Van Der Tuyn (’12) works as an experience designer in the Center for Healthcare Innovation at the University of the Pennsylvania Health System.
“My role as a designer is to be the mediator and facilitator of people and the world around them. To discover, understand, and translate needs into viable solutions that empower people to engage in new and meaningful ways…”
Matthew utilizes an empathic design approach, viewing current and potential users of products, information, environments, and services as the experts of their own experience. With this philosophy, his design process, and project framing, begins with contextual research to gain a deep understanding of the ways in which people view and interact with the world around them. The insights gathered, stories he hears and interactions observed allow for the informed development of new products, services and systems that can be rapidly validated and iterated upon.
Matthew received a Masters of Industrial Design (MID) from The University of the Arts in Philadelphia and a BFA in Graphic design from The College of New Jersey. He has worked with both for-profit and non-profit organizations in and around the Philadelphia area. In this work Matthew led and facilitated collaborative design projects involving end-users and other stakeholders around such topics as independent living for the disabled, community capacity building and engagement, and re-thinking the public library with The Free Library of Philadelphia.
Much of this work has been aimed at creating positive social impact in communities and organizations. This passion has brought Matthew to health care and the University of Pennsylvania Health System for the opportunity to work towards improving the experience and value of care for both patients and care providers; something Matthew finds to be the ultimate service design challenge. Matthew is currently with the Penn Medicine Center for Health Care Innovation in this area.